Hi, I’m Safanah – a creative problem-solver with a passion for designing great experiences, whether it’s in the digital world or the real one. I blend strategy, empathy, and innovation to improve the way people interact with products, services, and spaces. Whether I’m leading a project, collaborating with teams, or diving into the latest trends in design, I’m always focused on making things work better for everyone. Outside of work, I’m deeply passionate about branding and marketing – especially when it comes to building games that celebrate culture and bonding, creating meaningful experiences that bring people together. I love exploring fresh ideas through art, and travel, always seeking new inspiration to fuel my next creative project.