My Story | Safanah Al Humaid

My Story

I am curious, passionate, artistic, and a problem-solver.
I specialize in graphic design and UI UX design.

My superpower is a relentless drive to keep solutions simple yet creative.

2011

I got accepted in the college of art and design "graphic design and digital media" major

"I learned that art speaks what words are unable to explain"

2013

I learned a lot, I worked harder!.

I built "SAF Creative House"

Publication, motion graphics, advertising, social media, montage, branding... and more

2015

Graduated with a Bachelor degree in Graphic Design & Digital Media

I worked as a Graphic Designer at various agencies

Developed Jalsah App

More than 4 million downloads

2016

Lecturer PNU, College of Art and Design

I was assigned human environmental system & composition design courses.
I was part of the committee that evaluated the art & design projects of students in different coureses
Developed a new sylabus for Human environmental system that supports the vision 2030

2017

Design Manager at Maak Agency

Managing the design process and provide art & creative consulting to produce the best work
Work with account managers and business development teams to create design solutions for clients

Developed Bsr3ah App

More than 4 million downloads

2018

Senior Graphic Designer & Brand Specialist at National Center for Privatization & PPP

Maintain brand consistency throughout all internal and external projects
Provide concept and creative direction for collateral and other visual communications media for the company
Guid, review, and approve designs, artwork, photography, videos, and graphics developed internally and externally Coach the team and get the best from everyone and make sure that they meet the deadlines
Brainstorm creative ideas, and overseeing all design projects, from conception to delivery
Works closely with different departments and projects: copywriters, exhibition division, project managers, and vendors

2019

Customer Experience Specialist | UI & UX

at STC

Researching, conceiving, sketching, designing, prototyping, and finally user-testing for mystc mobile application
Continuous benchmarking, testing, and UI UX assessments for all stc's digital products
Making strategic design and user-experience decisions related to core, and new, functions and features
Organizing pages and information within a website or app so that it is navigable and accessible
Building simplified versions of a working feature or product to investigate problems and validate solutions
Collecting and analyzing inputs such as behavioral data and customer feedback
Examining whether solutions are working as intended
Designing blueprints that demonstrate how a solution works before displaying how it will look

2022

UI UX Manager at Saudi Tourism Authority

Sets design standards for the team and supports the team in UX best practices
Planning projects and timelines, monitoring progress on deliverables, and presenting to leadership.
Develop the UX strategic plans, and road maps
Align and work closely with the product management team to continuously enhance the digital channels and introduce new features
Lead and mentor direct reports, make hiring decisions for the team, and help individuals improve by providing feedback on research and design work.
Work with cross-functional leaders to allocate the resources necessary for the UX team to complete their work
Prioritize and assign work to the team while ensuring deadlines are met and manageable.
Set and maintain team workflows, evaluate what is and is not working, and document the design process.
Lead the design reviews and search for usability problems and identify areas to improve
Encourage the UX team to continuously improve and explore new solutions

2023

Let's build 2023 together