
My Story
I am curious, passionate, artistic, and a problem-solver.
I specialize in graphic design and UI UX design.
My superpower is a relentless drive to keep solutions simple yet creative.
2011
I got accepted in the college of art and design "graphic design and digital media" major
"I learned that art speaks what words are unable to explain"




2013

I learned a lot, I worked harder!.
I built "SAF Creative House"
Publication, motion graphics, advertising, social media, montage, branding... and more


2015
2016
Lecturer PNU, College of Art and Design
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I was assigned human environmental system & composition design courses.
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I was part of the committee that evaluated the art & design projects of students in different coureses
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Developed a new sylabus for Human environmental system that supports the vision 2030



2017
2018
Senior Graphic Designer & Brand Specialist at National Center for Privatization & PPP
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Maintain brand consistency throughout all internal and external projects
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Provide concept and creative direction for collateral and other visual communications media for the company
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Guid, review, and approve designs, artwork, photography, videos, and graphics developed internally and externally Coach the team and get the best from everyone and make sure that they meet the deadlines
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Brainstorm creative ideas, and overseeing all design projects, from conception to delivery
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Works closely with different departments and projects: copywriters, exhibition division, project managers, and vendors



2019
Customer Experience Specialist | UI & UX
at STC
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Researching, conceiving, sketching, designing, prototyping, and finally user-testing for mystc mobile application
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Continuous benchmarking, testing, and UI UX assessments for all stc's digital products
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Making strategic design and user-experience decisions related to core, and new, functions and features
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Organizing pages and information within a website or app so that it is navigable and accessible
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Building simplified versions of a working feature or product to investigate problems and validate solutions
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Collecting and analyzing inputs such as behavioral data and customer feedback
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Examining whether solutions are working as intended
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Designing blueprints that demonstrate how a solution works before displaying how it will look


2022
UI UX Manager at Saudi Tourism Authority
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Sets design standards for the team and supports the team in UX best practices
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Planning projects and timelines, monitoring progress on deliverables, and presenting to leadership.
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Develop the UX strategic plans, and road maps
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Align and work closely with the product management team to continuously enhance the digital channels and introduce new features
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Lead and mentor direct reports, make hiring decisions for the team, and help individuals improve by providing feedback on research and design work.
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Work with cross-functional leaders to allocate the resources necessary for the UX team to complete their work
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Prioritize and assign work to the team while ensuring deadlines are met and manageable.
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Set and maintain team workflows, evaluate what is and is not working, and document the design process.
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Lead the design reviews and search for usability problems and identify areas to improve
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Encourage the UX team to continuously improve and explore new solutions




2023
Let's build 2023 together


