My Story
I am curious, passionate, artistic, and a problem-solver.
My superpower is a relentless drive to keep solutions simple yet creative.
2010
I got accepted in the college of art and design "graphic design and digital media" major
"I learned that art speaks what words are unable to explain"
2013
I learned a lot, I worked harder!.
I built "SAF Creative House"
2015
Graduated with a Bachelor degree in Graphic Design & Digital Media
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By: Princess Nora Bint Abdulrahman University, KSA
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GPA (4,76 out of 5) , Graduated with a First Class Honor
I worked as a Graphic Designer at various agencies
Developed Jalsah App
More than 4 million downloads
2016
Lecturer PNU, College of Art and Design
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I was assigned human environmental system & composition design courses.
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I was part of the committee that evaluated the art & design projects of students in different coureses
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Developed a new sylabus for Human environmental system that supports the vision 2030
2017
Design Manager at Maak Agency
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Led the design team in creating event brand designs and advertising materials, ensuring high-quality visuals and consistency across all projects.
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Work with account managers and business development teams to create design solutions for clients
Developed Bsr3ah App
More than 1 million downloads
2018
Senior Graphic Designer & Brand Specialist at National Center for Privatization & PPP
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Maintain brand consistency throughout all internal and external projects
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Provide concept and creative direction for collateral and other visual communications media for the company
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Guid, review, and approve designs, artwork, photography, videos, and graphics developed internally and externally Coach the team and get the best from everyone and make sure that they meet the deadlines
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Brainstorm creative ideas, and overseeing all design projects, from conception to delivery
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Works closely with different departments and projects: copywriters, exhibition division, project managers, and vendors
2019
Customer Experience Specialist | UI & UX
at STC
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Researching, conceiving, sketching, designing, prototyping, and finally user-testing for mystc mobile application
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Continuous benchmarking, testing, and UI UX assessments for all stc's digital products
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Making strategic design and user-experience decisions related to core, and new, functions and features
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Organizing pages and information within a website or app so that it is navigable and accessible
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Building simplified versions of a working feature or product to investigate problems and validate solutions
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Collecting and analyzing inputs such as behavioral data and customer feedback
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Examining whether solutions are working as intended
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Designing blueprints that demonstrate how a solution works before displaying how it will look
2022
Sr. Manager, Digital Experince
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Utilized advanced analytics and customer journey mapping to identify pain points and opportunities for enhancement, leading to measurable improvements in customer satisfaction and loyalty.
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Led a multidisciplinary team of designers, researchers, project managers, and business analysts, fostering a collaborative and innovative work environment.
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Oversaw the development and enhancement of 7+ products and numerous services, ensuring high standards of quality and user satisfaction.
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Managed content strategy to ensure alignment with brand storytelling and government objectives, ensuring a consistent and compelling brand message.
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Established and maintained customer feedback loops, using insights to drive continuous improvement and innovation in customer experience.
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Collaborated with cross-functional teams to align customer experience initiatives with business objectives, ensuring a unified approach to customer satisfaction.
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Championed a customer-centric culture across the organization, ensuring that customer needs and expectations are at the forefront of decision-making processes.
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2024
Let's build 2024 together
