My Story
I am curious, passionate, artistic, and a problem-solver. My superpower is a relentless drive to keep solutions simple, yet creatively impactful
2010
The College Kickoff
I stepped into college with a creative spark and an obsession with design. What started as a passion for visuals soon evolved into something deeper—a fascination with how creativity can solve problems and drive strategy.
"I learned that art speaks what words are unable to explain"
2013
Dive into the World of Design
Two years into college, I launched SAF Creative House—a creative studio where I brought brands to life through identity design, content creation, and media production. It became a space where visuals met purpose
"I may or may not have spent more time perfecting logos than studying for exams… but hey, priorities!"
2015
Graduation and Career Highlights
Graphic Design & Digital Media
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By: Princess Nora Bint Abdulrahman University, KSA
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Graduated with a First Class Honor
I kicked off my career as a Graphic and Media Designer, working across agencies where I honed my craft, explored different mediums.
I developed the Jalsah and Bsr3ah apps, which surpassed 9 million downloads!
This milestone marked my evolution from designer to product creator and fueled my passion for building user-centric digital experiences with real cultural impact.
2016
The Teaching Twist
While running my agency, I also found myself in the classroom, rebuilding syllabus and teaching Graphic Design & Digital Media. It was a great way to share my journey and help students find their creative voice.
2017
The Game-Changer
Somewhere along the way, I dove into game design—not just to create entertainment, but to build games that celebrated culture, bonding, and shared moments. I also worked at an events and advertising agency, where I led the design of event branding, media, and promotional campaigns that brought people together in meaningful ways.
It was a fun, fulfilling time that pushed me to blend play, purpose, and storytelling.
2018
The Business Leap
I stepped into government privatization, diving into business, economics, and B2B marketing during the early days of Vision 2030. I personally created the flagship launch video for privatization in Saudi Arabia.
This chapter taught me how to blend creativity with business strategy, turning ideas into impact at a national scale.
2019
From Creative Visionary to Customer Experience Nerd
With hands-on experience across marketing, creative design, media, content, and gaming, I eventually stepped into the world of Customer Experience—a space where everything I’d learned came together.
Rooted in a creative background, I had a strong foundation in user-centric design, and my knowledge in digital marketing gave me a complete view of the customer journey—from awareness to advocacy.
I went on to shape the MySTC experience and map STC customers’ journeys, turning insights into tangible improvements that enhanced both digital touchpoints and overall satisfaction.
2022
Designing Dreams: Transforming the Tourism Experience
And then came tourism—the cherry on top of my career journey! I dove into designing unforgettable, end-to-end visitor experiences.
Having built entertainment-driven apps, I already understood how to create engaging, joyful interactions that spark curiosity, emotion, and cultural pride—a mindset I carried into every tourism experience I shaped.
Across B2C, B2B, and B2E products, I built experiences from the ground up.
This phase was fast-paced and full of shifting priorities. My ability to adapt quickly, lead cross-functional teams, and drive collaboration helped us deliver memorable experiences at every touchpoint.
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2025
Let’s Continue the Story
Together, we can build a future that inspires, connects, and creates unforgettable experiences for everyone.